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Polling & Research

Views on Industry Innovation – March 2024

Published on April 4, 2024

In March of 2024, Center Forward commissioned a poll on voters’ perceptions of different industries, innovation occurring across industries, and the impact of this innovation on the economy as well as opportunities for bipartisanship. Because the concept of innovation has very different meanings across industries, the poll focused on how voters interpret news on this topic. The survey shows that respondents think of innovation as a critical component of a strong economy but have varying views on which industries are not only innovative but are using their innovation to help consumers.

Key Takeaways:

1. Voters are more likely to say that Republicans and Democrats can work together to solve domestic policy issues than international ones.

2. Tech, entertainment, and the healthcare industry are dominating the news cycle for voters. The news is mostly positive for tech and entertainment but split on the pharmaceutical industry.

3. The tech industry is largely seen as as the most innovative, the next closest being telecommunications. The agriculture industry is seen as “hard-working,” “essential” (second to healthcare), and “American”.

4. 90% of voters say that industries considered innovative are good.

5. Voters do not necessarily view innovative industries as being good because of how they treat employees and consumers at-large, but rather because they are adaptable and solve big problems.

Survey Methodology:

This poll was conducted by Morning Consult for Center Forward between March 7-9, 2024, among a national sample of 1,966 adults. Results from the full survey have an unweighted margin of error of plus or minus 2 percentage points.